The Basket Co. Number One Supplier to Gift Shops in the Great Lakes Region
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Our Story

Recently featured in The Post Journal!
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Link to Post Journal Article

In 1999, after a 20-year career in the candy and nut business, I decided to start my own business. The Basket Co started out as a retail operation selling chocolate, nuts, candy and gifts to the general public in southwestern New York State. After a year in business the Basket Co began wholesaling to other retail accounts in western New York.


Many of the new accounts were hospital gift shops in the Buffalo area. It was easy to see that these hospital gift shops were selling our chocolates, nuts and candy at an astonishing rate. The speed with which the display racks emptied got our attention.


I asked hospital gift shop managers what they thought was the reason for the successful sales. They reported that hospital staff members were buying our products and spreading the news by word of mouth throughout the hospital. Managers said that the variety of high quality products combined with fair pricing brought staff back to the gift shop day after day.


With this knowledge, we extended our service to an expanded number of hospital gift shops and other new accounts. Soon we were covering a large portion of upstate New York, northwestern Pennsylvania and Ohio. During this time, several of our gift shop managers sent testimonials to Cindy Jones Hospital Gift Shop Newsletter. This exposure has led to new accounts as far away as Tennessee and Arkansas.


Several of the new accounts are florists and gift basket companies that enhance their gift baskets and floral arrangements with our product line. The affordable selections of chocolate, candy and nuts are a great addition to the baskets! Resellers can contact us to request a product sample or to custom label products for their use.


Today we offer this Website to showcase our products and offer you a convenient and easy way to purchase. Shopping on the wholesale portion of the site is limited to registered business customers. The retail portion of the site is open to individual consumers.


Welcome. I’m confident you’ll enjoy your shopping experience and our products!


As always, we are dedicated to providing high quality products, excellent value and exemplary customer service.



Scott M. Johnson


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